The world is a canvas in paint company Dulux's vibrant new ads

Posted on Thu May 27 2010

Paint marketers have it rough, as BrandFreak pointed out recently, because it's difficult to show people just how vibrant or rich or textured their products are from within the confines of a TV commercial (even with the help of animated paint-chip animals). That's where YouTube can be mighty handy. Dulux, for a European campaign, shot in-progress footage of its "Let's Colour" project and posted it on the video site. There's much more to come, like a documentary and other entertainment-based content. It helps, too, that this work, shown in time-lapse photography in the two-minute clip here, changed entire neighborhoods from dirty, drab and graffiti-pocked to bright, clean and tag-free. The community painting events happened over the last four months in the U.K., France, India and Brazil, with 500 volunteers using about 1,800 gallons of Dulux decorative paint. Ad agency Euro RSCG London handled the campaign, which includes a making-of film, Web site, Twitter, Facebook and Orkut. The company also gets points for the gritty 'hood makeovers and for resisting the temptation to go with some sappy soundtrack like "Color My World" or "True Colors."

—Posted by T.L. Stanley

Evian's dancing babies revealed to be Eurotrash poseurs

Posted on Fri Jul 31 2009

Wiseass talking babies. They're all the rage these days on Madison Avenue. First we had those chatty E*Trade babies who sounded like world-weary 30 year-olds complaining about the economy and now those Evian dancing babies from Euro/RSCG are revealed to be Eurotrash poseurs. That's the conceit behind this "behind-the-scenes" look at the making of that spot (you know, the one your lonely female cousin forwarded to your wife the other day.) Baby Tom Morse's prep for the ad, for instance included "nine months of intensive tumbling" while Anna states in an accent somewhere east of Prague that "ever since I was a kid I have LOVED dancing." Best of all is Vince, the Kangol-sporting Asian baby with a deep admiration for hip-hop. As with the E*Trade spots, the synching of those unpredictable baby movements and adult voices still amuse, though I think after this, babies can go back to what they do best: Pooping and throwing fits.

—Posted by Todd Wasserman

Soak up the knowledge at Dos Equis' Most Interesting Academy

Posted on Tue Jun 2 2009


Looking to save big bucks on summer college courses? If you're over 21, you might consider enrolling in The Most Interesting Academy from Dos Equis. The interactive Web site, created by Euro RSCG, plays off the beer brand's "Most Interesting Man in the World" ads, which went national earlier this year. Here, knowledge seekers can learn everything from "Circumnavigating the Globe" (just remember, the first man who tried to do so died), "The Art of the Bluff" and "Survival in the Modern Era." (Does that come with a crash course in how to survive a recession?) The first two courses are live right now, with more rolling out over the summer. Completion of the program earns one the distinction of "Academy Apprenticeship," where you get some one-on-one training and the privilege of serving as brand ambassador at Dos Equis events. Hey, do we get a free beer with that?

—Posted by Elaine Wong

Neutra Air from Lysol allows you to be just a filthy human being

Posted on Wed Mar 4 2009

As shown in this commercial from Euro RSCG, Lysol's Neutra Air has an automatic timer that causes the product to spray every 9, 18 or 36 minutes, whichever you choose, depending on how badly your place reeks. So, instead of worrying about your index finger getting tired while using the competing Oust product, or your arms aching after actually doing the laundry, taking out the trash or washing the dog, you can just cover it up with Neutra Air. How genius. So, don't worry if your home currently smells like you've neglected your chores or let the few remaining vestiges of respect for yourself as a human being dissipate. Get Neutra Air, and your home can smell like dirty socks and a tropical breeze all at once.

—Posted by Yana Polikarpov



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