Look virtually stunning with a virtual makeover by Estée Lauder

Posted on Mon Aug 17 2009


You no longer need to visit the makeup aisle or the beauty counter to see how you look in the season's hip cosmetics. Estée Lauder, whose earnings have been hit hard by the recession, has introduced what it calls the first "branded makeup widget" that allows consumers to try makeup on right in their own homes online. The Estée Lauder Virtual Makeover widget, which launched today, can be downloaded to a user's Facebook or social-media profile, where the beauty conscious can try on new shades, virtually, by uploading their own photos. Fashionistas can choose from runway favorites to classic makeup must haves, to, well, basically everything on the Estée Lauder site. Deep Focus, New York, created the campaign. BrandFreak would like to see how she looks with the new Double Wear "12-hour staying power" lipstick. Ah, simply kissable. Muah.

—Posted by Elaine Wong



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