Infiniti is the latest advertiser to waste the talents of Ken Jeong

By T.L. Stanley on Mon Aug 30 2010

Note to Ken Jeong, perhaps one of the funniest dudes around: Next time you're offered a gig in a piece of branded entertainment, turn it down. I repeat: Turn it down. So far, you're 0-for-2. The vignettes for Infiniti that aired during last night's Emmy Awards started out well enough, with Jeong's castmates from the underrated NBC sitcom Community heading to the award show in a luxury minivan. (References to homemade treats they brought with them, like How I Met Your Muffins and The New Adventures of Old Krispies, were cute.) Then, much as the Emmy telecast itself, the ad series waned as it unfolded, with little for Jeong to do but act surly and sleepy. He and another co-star, Jim Rash, who plays the hapless dean of Greendale Community College, filmed some branded vignettes with TurboTax in the spring, with a similar outcome. Just not that funny. Maybe there's still time for Jeong to graduate to comedy in this milieu, but so far I'd have to give him an incomplete.

Wieden's Old Spice ad receives yet another industry accolade

By T.L. Stanley on Thu Jul 8 2010

Isaiah-Mustafa Not only is he the man your man could smell like, he's also an Emmy contender. The ubiquitous Isaiah Mustafa, star of the continuing series of top-of-their-game Old Spice Body Wash ads, could get another moment in the spotlight later this summer courtesy of the 62nd Primetime Emmy Awards. His ad, "The Man Your Man Could Smell Like" from Wieden + Kennedy, has been nominated for best commercial of the year. (The ad already won the Cannes Film Lions Grand Prix.) The spot will slug it out with Absolut's "Anthem," Coca-Cola's "Coke Finals," Snickers' "Game," Audi's "Green Police" and Nike's "Human Chain." The Old Spice, Coke and Nike ads all came from "it" ad agency Wieden. Also competing against itself is production company MJZ, which had a hand in the Old Spice, Snickers and Absolut spots. I just hope this leads to a Mustafa appearance on the red carpet, which may just inspire more ads. (You know, that glamorous event you love?)

Celebrities take a back seat to pop-music songs in Emmys ads

Posted on Tue Sep 22 2009

Didn't get your fill of stars on the red carpet during Sunday's 61st Annual Primetime Emmy Awards? How about during the seemingly endless pre-show coverage, post-show wrap-ups and fashion critiques? Well, that exposure will have to do, because celebrities were virtual no-shows in the advertising on TV's biggest night of backslapping. A study of commercials airing on CBS during the revamped and reformatted three-hour event found that fewer than 6 percent featured star endorsements, according to the GreenLight Ad Gauge. That's down from about 20 percent in last year's telecast. There is a recession, after all, and stars cost bank, says GreenLight, a licensing, talent and rights consultancy. Even the celebs who did make an appearance didn't wow the researchers. (They didn't think much of Brooke Shields' Latisse ads. Nor did they get the connection between What Not to Wear's Stacy London and Pantene.) On the flip side, Madison Avenue is still in bed with Hollywood in a major way, via popular music licensed for 12 percent of the Emmy ads. That's up more than a third from last year. And on the plus side for marketers, more people saw all the night's commercials—Emmy ratings edged up 11 percent to 13.3 million viewers, reversing a multiyear decline. Neil Patrick Harris, prepare for an encore.

—Posted by T.L. Stanley

Vote for 'Family Guy' for an Emmy, or you'll lose your kneecaps

Posted on Tue Aug 18 2009

It's a "For your consideration" ad, Seth MacFarlane style, and it'll continue to separate the true Family Guy fans from the non-believers. This is the first of six planned Emmy-related videos from the Fox series, which is the first animated show to be nominated for outstanding comedy since the Stone Age (that would be The Flintstones in 1961). MacFarlane has said publicly that he's not really gunning for the award because he thinks Family Guy has a snowball's chance against live-action series like 30 Rock, Entourage and How I Met Your Mother. But that doesn’t mean he'll forgo Emmy stumping—it'll just be strained through his particular (peculiar?) brand of humor. Think: cute animated characters capable of Sopranos levels of violence. Heaven help the voters who pick The Office. Via The Live Feed.

—Posted by T.L. Stanley


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