Your teen will drive well as long as a bunch of adults hold the car

Posted on Mon Aug 10 2009

The most reckless demographic owes you one, dude. In this spot for American Family Insurance, via Element 79 in Chicago, cars with inept teen drivers avoid gruesome accidents (such as getting pummeled by a racing train) when parental types show up and risk throwing out their backs by literally carrying the vehicles to safety. The ad, called "Human Wheels," promotes AFI's Teen Safe Driver program, which includes an in-car camera that activates when the driver swerves or quickly brakes. Parents can later view a video of the incident to see what their kids did wrong, which will likely horrify them. AFI claims the cameras, along with parental guidance, vastly improve teen driving. The lectures from Mom and Dad are probably less effective than the beady eye of the camera watching as the kids text and flip radio stations. Being forced to pay attention to the road would be a huge improvement, for young and old.

—Posted by Elana Glowatz

New Cricket spot encourages respect, except for one's parents

Posted on Wed Apr 29 2009

Table Manners 101: Do not jump on the table when ma and pa are eating. Also, do not text when eating. This teenager in this commercial from Element 79 breaks both rules, finding the audacity to not only dance but kick a half-full glass across the table (thankfully Dad catches it) when her friend texts her. After strutting out some moves and belting it to the tune of Aretha Franklin's "Respect," she hops off the table. Point is, wireless provider Cricket gives your wallet such great respect in down times that people all over are choosing its plan. As the voiceover says, there are "no contracts, no overages, on America's most affordable, 3G network." Plus, you pay $45 a month for talking, texting, pictures and nationwide long distance calling. Now that's what we're talking about, sister.

—Posted by Elaine Wong



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