The most reckless demographic owes you one, dude. In this spot for American Family Insurance, via Element 79 in Chicago, cars with inept teen drivers avoid gruesome accidents (such as getting pummeled by a racing train) when parental types show up and risk throwing out their backs by literally carrying the vehicles to safety. The ad, called "Human Wheels," promotes AFI's Teen Safe Driver program, which includes an in-car camera that activates when the driver swerves or quickly brakes. Parents can later view a video of the incident to see what their kids did wrong, which will likely horrify them. AFI claims the cameras, along with parental guidance, vastly improve teen driving. The lectures from Mom and Dad are probably less effective than the beady eye of the camera watching as the kids text and flip radio stations. Being forced to pay attention to the road would be a huge improvement, for young and old.
—Posted by Elana Glowatz