The licensed products we buy, especially the ones we wear on our bodies, say something about us, or at least that's the theory. So, when you see some guy sporting a Bluetooth earpiece stamped with Cheech and Chong's Up in Smoke, you could be forgiven for jumping to certain conclusions about his preferred leisure-time activity. A Ferris Bueller's Day Off earpiece? That guy intends to play hookey. The Godfather? The Twilight Zone? Good lord, stay out of his way! A Los Angeles-area marketer called Earloomz has begun adding entertainment and sports licenses to its Bluetooth gadgets via deals with Paramount, CBS Consumer Products, the NBA and others. It's a meeting of art, fashion and technology, say the company's press materials. On a day-to-day level, it means that fans of Happy Days, CSI: Miami, Mighty Mouse, The Little Rascals, Saturday Night Fever, Flashdance and The Warriors can show their attachment by literally attaching the property to their heads. Newest entries: the Boston Celtics and Lady Gaga (because there's no piece of real estate that won't eventually carry her name and image). They cost between $40 and $60. Small price to pay for telling the world about your Heckle and Jeckle obsession.
—Posted by T.L. Stanley