Bluetooth earpieces now with movies, music and sports themes

Posted on Thu Apr 15 2010


The licensed products we buy, especially the ones we wear on our bodies, say something about us, or at least that's the theory. So, when you see some guy sporting a Bluetooth earpiece stamped with Cheech and Chong's Up in Smoke, you could be forgiven for jumping to certain conclusions about his preferred leisure-time activity. A Ferris Bueller's Day Off earpiece? That guy intends to play hookey. The Godfather? The Twilight Zone? Good lord, stay out of his way! A Los Angeles-area marketer called Earloomz has begun adding entertainment and sports licenses to its Bluetooth gadgets via deals with Paramount, CBS Consumer Products, the NBA and others. It's a meeting of art, fashion and technology, say the company's press materials. On a day-to-day level, it means that fans of Happy Days, CSI: Miami, Mighty Mouse, The Little Rascals, Saturday Night Fever, Flashdance and The Warriors can show their attachment by literally attaching the property to their heads. Newest entries: the Boston Celtics and Lady Gaga (because there's no piece of real estate that won't eventually carry her name and image). They cost between $40 and $60. Small price to pay for telling the world about your Heckle and Jeckle obsession.

—Posted by T.L. Stanley



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