Method still has a dirty mind when it comes to cleaning products

Posted on Tue Jun 1 2010

What is it about cleaning products that provokes Method and Droga5's most prurient impulses? Back in November, the marketer and the agency got in a bit of hot water with a video that recast the thinly disguised Dow Scrubbing Bubbles as rape-y pervs. Now, Method has evolved its "Just say no to jugs" campaign for its concentrated Method Laundry Detergent with a video of an attractive couple futzing with a big jug of liquid detergent. As the woman tries to open the bottle and gets the goopy stuff all over her hands, try to remember this is laundry we're talking about here, not the Shake Weight. Come to think of it, this is a very clever ad. Never before has doing laundry looked like such fun.

—Posted by Todd Wasserman

Puma does its part by getting people to strip when the Dow tanks

Posted on Mon Sep 14 2009

Hey, naysayers, here's one positive thing to come out of the recession: the Puma Index. As this video from the Droga5 shows, when the market goes down, Puma will brighten your day by having a model (male or female) remove some of his or her clothes at TheIndex.Puma.com or on the companion iPhone app. Of course, when the market goes up, they start putting the clothes back on. The models don't appear to go all the way, and since the market's actually been mostly on the rise this year, you may see more bundling up than you'd like. But maybe if those businessmen had this app in 1929, they wouldn't have been so quick to leap out of their office windows.

—Posted by Todd Wasserman

TracFone dials up some ultraviolence from UFC champ Bas Rutten

Posted on Fri Jul 10 2009

If you’ve ever tried to get out of a cell phone contract and had the urge to jump through the phone and start beating the person on the other end, then Bas Rutten’s Cell Defense may be for you. A YouTube channel for the “show” features the former UFC champ showing tips for how to get out of a binding contract, which is accomplished by grabbing the guy by his jeans, lifting him up, dropping him to the ground and then pummeling his face. “You’re gonna change a cancellation fee? I’m gonna cancel your face!” Rutten then taunts the hapless stand in for the phone company. All of this, it should be noted, takes place in front of a fireplace in what looks like Rutten’s den. Rutten’s not completely nuts, though, his fistic efforts are behalf of Net 10, a pay-as-you-go service from TracFone. Is it persuasive? Well, I’d sign up for Net 10 if I could get Rutten to negotiate for me with my HMO.

—Posted by Todd Wasserman


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