Instead of the suave and debonair Most Interesting Man in the World, we get hard-partying metal head Andrew W.K. as host of The Most Interesting Show in the World. I would've voted for the former, but he might've been a little understated for such an event. He's so darn charming, though! Heineken, pumping its Dos Equis beer, has created a live stage show with illusionists, dancers, escape artists and other Cirque du Freak-like attractions. It's heading to 17 cities this month and next, with the musician/performance artist/motivational speaker at the helm. Andrew W.K. is no stranger to brands, with his version of the famous Kit Kat commercial jingle under his belt. Check out the video to see what's in store, and don't expect to see the host in a dapper suit. You can always go here for that.