Andrew W.K. set to host the Most Interesting Show in the World

By T.L. Stanley on Thu Oct 21 2010

Instead of the suave and debonair Most Interesting Man in the World, we get hard-partying metal head Andrew W.K. as host of The Most Interesting Show in the World. I would've voted for the former, but he might've been a little understated for such an event. He's so darn charming, though! Heineken, pumping its Dos Equis beer, has created a live stage show with illusionists, dancers, escape artists and other Cirque du Freak-like attractions. It's heading to 17 cities this month and next, with the musician/performance artist/motivational speaker at the helm. Andrew W.K. is no stranger to brands, with his version of the famous Kit Kat commercial jingle under his belt. Check out the video to see what's in store, and don't expect to see the host in a dapper suit. You can always go here for that.

Soak up the knowledge at Dos Equis' Most Interesting Academy

Posted on Tue Jun 2 2009


Looking to save big bucks on summer college courses? If you're over 21, you might consider enrolling in The Most Interesting Academy from Dos Equis. The interactive Web site, created by Euro RSCG, plays off the beer brand's "Most Interesting Man in the World" ads, which went national earlier this year. Here, knowledge seekers can learn everything from "Circumnavigating the Globe" (just remember, the first man who tried to do so died), "The Art of the Bluff" and "Survival in the Modern Era." (Does that come with a crash course in how to survive a recession?) The first two courses are live right now, with more rolling out over the summer. Completion of the program earns one the distinction of "Academy Apprenticeship," where you get some one-on-one training and the privilege of serving as brand ambassador at Dos Equis events. Hey, do we get a free beer with that?

—Posted by Elaine Wong



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