Jeepers! Last year, it was Hotel 626. Now, Doritos and Goodby, Silverstein & Partners are reviving their scary Halloween online experience with a new site, Asylum 626. Log on between 6 p.m. and 6 a.m., and you're plunked into the middle of a horror film (hint: it takes place in an asylum) with the challenge of escaping ASAP. To get your adrenaline really pumping, Frito-Lay recommends turning all the lights out, turning on your webcam and microphone and putting on your headphones. The campaign celebrates the return from the dead of two "fan-favorite flavors," Black Pepper Jack and Smoking Cheddar BBQ. An augmented-reality marker on the back of the "undead" bags gives viewers access to exclusive footage when you hold it up to the webcam. We'd try it out, but it's not 6 p.m. yet, and the BrandFreak office is scary enough with the lights on.
—Posted by Elaine Wong