The only thing more wickedly entertaining than watching big ad stunts fail is watching them fail while dropping from a helicopter. The latter situation befell (pun intended) Chrysler last Friday at the Texas State Fair, when the pilot in charge of hauling a 53,000-square-foot Dodge Ram banner pulled the emergency release and sent it crashing to the ground. Chrysler's intent was twofold: It wanted to break a world record held by the UAE's 50,000-square-foot flag banner, and also break GM's marketing stranglehold on the fair. If this were The Price Is Right, they'd be playing the Sad Horn right now. The best part, though, is that the FAA canceled Chrysler's second attempt to fly the banner, so they couldn't even redeem themselves. Not that anyone will really care—buying a car is full of so many weird intangibles, and one banner mishap isn't going to hurt anything. But it does play into the larger narrative of the company's haplessness. It also means GM shouldn't lose any sleep over its pole position at the Texas State Fair. Via Jalopnik.