Our colleagues at AdFreak recently pointed out that Burger King's Subservient Chicken just celebrated its fifth anniversary. And five years on, the idea of a consumer-manipulated digital image still has legs. And in this case, they're big hairy ones, as Jack Link's, the beef jerky brand, has rolled out LivingSasquatch.com, a Web site that lets consumers interact with a 3-D computer-animated Big Foot, using the same Webcam hologram technology that GE featured recently to promote Smart Grid. The campaign plays on the brand's long-running "Messing with Sasquatch" campaign, which presents the creature as the butt of practical jokes from goofy humans. No word yet from PETA, which will no doubt take issue with both the beef jerky and the animal harassment components of the effort.
—Posted by Todd Wasserman