Mess with a 3-D Sasquatch using Webcam hologram technology

Posted on Mon Apr 27 2009


Our colleagues at AdFreak recently pointed out that Burger King's Subservient Chicken just celebrated its fifth anniversary. And five years on, the idea of a consumer-manipulated digital image still has legs. And in this case, they're big hairy ones, as Jack Link's, the beef jerky brand, has rolled out, a Web site that lets consumers interact with a 3-D computer-animated Big Foot, using the same Webcam hologram technology that GE featured recently to promote Smart Grid. The campaign plays on the brand's long-running "Messing with Sasquatch" campaign, which presents the creature as the butt of practical jokes from goofy humans. No word yet from PETA, which will no doubt take issue with both the beef jerky and the animal harassment components of the effort.

—Posted by Todd Wasserman

Finally, a site for guys afraid to use Evite because it's so girly

Posted on Wed Jan 28 2009


"Click here, dumbass" is the friendly little prompt you get when you visit
  This site, which is now a little over a year old, is made specifically for "guys who don't want to get their ass kicked when their football invitation looks like something for a bridal shower," says founder Jonathan Sills. "It was created out of necessity as an alternative to Evite for any event where testosterone is required."
  The landing page is anything but subtle, bearing an image of a woman's hindquarters, a grill with some unidentified meat on it, a big frosty mug of beer and a roulette wheel, which covers most of the deadly sins/male pastimes. Then there's the ad shown here—also not exactly a mind-bender.
  Click here to see a larger version.
  Manvite recently joined the Break Media Network and is looking for sponsors willing to pony up "cash or cases of beer," says Sills. The top three uses for Manvite invites are: drinking, sports and "cougar hunting."

—Posted by Kenneth Hein

Will a 'clickable canvas' make Web advertising more palatable?

Posted on Tue Jan 27 2009

Almost no one clicks on banner ads, but what if you made them more interactive? Well, people probably still wouldn't click on them, but an Israeli firm called Innovid has rolled out what it calls a "clickable canvas" that would let visitors do things like play Pong, click on RSS feeds and check the date, all within one banner ad. Actually, the company's goal is to go beyond banners and pre-roll ads and more toward clickable video presentations. If this eventually makes its way to TV, it may answer the longstanding question of how a viewer can click on Jennifer Aniston's sweater to buy it.

—Posted by Todd Wasserman



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