Guys, give your phermones a workout with Dial's new body wash

Posted on Mon Aug 10 2009

Smell-taller

Guys, add this to your recession-blues-busting grooming routine: Dial for Men has launched its new "attraction enhancing" Magnetic body wash. Parent company Henkel calls it the first "phermone-infused" male body wash on the market. TV and out-of-home ads via Energy BBDO, launching this week, refer to the product as "The Slumpbuster" and encourage guys to "Turn 'no' into a definite 'maybe,' " and to "Smell taller." (Really?!) There's also a Web site, GetMagnetic.com, by Night Agency in New York, which contains such "scintillating" features as an "Ask the Sexperts" column and a Magnetic 101 presentation, with answers to such questions as, "How did that guy end up with that girl?"

—Posted by Elaine Wong


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