Somehow, Stacy London's fashion advice extends to detergent

Posted on Wed Mar 11 2009


Stacy London is on an endorsement roll these days. The What Not to Wear host has scored deal after deal of spokeswoman gigs. The former Mademoiselle editor is Pantene's cover girl in a campaign for its newly upgraded line of conditioners. She also stars in value-themed commercials for Riders Jeans. And now, it turns out that Woolite—yes, the detergent brand sold by Reckitt Benckiser—has also gone nuts for London. The brand has launched an online style manual featuring tips from London on how to find the "perfect fit" for one's clothes (whether it be skirts, pants or suits) as well as how to properly care for them. She has also done some commercials for the brand. Detergent isn't a big part of fashion, but this is still a more conventional pick than Procter & Gamble's choice of Kate Gosselin, who's gotten more bashing than love from consumers of late. (Or is it just that the haters are the more vocal ones?) UPDATE: Here's a sneak peek of London's print ad for Riders Jeans, set to appear in women's magazines next month. The campaign, as first reported by Brandweek in January, marks the first time the brand has tapped a spokeswoman to market its value lineup of jeans.

—Posted by Elaine Wong



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