Great Dane named first Milk-Bone spokesdog, declines comment

Posted on Thu Feb 26 2009

Winston copy

The first sign of the apocalypse is when chimps overthrow humans and begin feeding on the flesh of their faces. The second? When malamutes and mastiffs start making small talk with their masters. The end times may be nigh, then, as Del Monte Foods has crowned its first-ever spokesdog to coincide with the 100th anniversary of its Milk-Bone brand. The winner is Winston, a Great Dane from Mosinee, Wis. The press release doesn't say whether Winston advises his master, the lovely Melissa Ruppert, verbally—to kill, for example, à la Son of Sam. But that seems like a requirement for any "spokes" role.
  Winston gets a $100,000 contract for winning the Make a Milk-Bone Moment contest and will be featured on packaging and in marketing initiatives throughout 2009. He'll also serve as advocate for the Milk-Bone Canine Heroes outreach program, which provides canine-assistance dogs to people with disabilities and police dogs to law-enforcement organizations.

—Posted by Becky Ebenkamp

Pup-Peroni gives dogs weird ability to write messages on cards

Posted on Mon Jan 26 2009

Hooray for dogs! In a clear sign that dogs are indeed man's best friend, Del Monte Foods has launched its first-ever TV and Web campaign for its Pup-Peroni dog treats. Ads from Draftfcb in Chicago show the beloved little creatures engaging in human dialogue. Unlike Bud Light's one-track-mind pooch, these canines hold signs like "I really, really missed you!" and, while enjoying a scratch, "A little to the left, please."
  CMO Bill Pearce, who comes to Del Monte from Procter & Gamble, says the campaign aims to reinforce Pup-Peroni's role in cementing that indelible relationship between pet and pet owner. "We think Pup-Peroni is as irresistible as your dog," he says. "That's the brand's essence. The proposition is, 'Your relationship with your pet matters so much that only Pup-Peroni is good enough to share with them.' "
  Supplementing the 15- and 30-second spots is an online "pup-gram" initiative, which allows people to send a cuddly pet message to fellow dog lovers.

—Posted by Elaine Wong


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