Dannonomics won't be enough to sway this savvy recessionista

Posted on Fri Aug 21 2009


I recognize a good shopportunity when I see one. And that's what Dannon is offering, at least in theory, with its loyalty program coming this fall. Buy $15 worth of yogurt, get $3 in coupons. Spend more, get more discounts. The campaign, backed by a raft of traditional and digital media, has been dubbed Dannonomics. It sure rolls off the tongue easier than DiGiornomics, which was some sort of math that Kraft Foods used last year to sell frozen pizzas. I object less to the rampant invention of new economic slump-related words (I'm on a naycation right now, after all) than to the hoops I'd have to jump through to get my coupons. Saving up and mailing in those grocery receipts for the Danimals I buy between Oct. 31 and Nov. 16? It's just not happening, no matter how funemployed I am.

—Posted by T.L. Stanley

Dannon has crush on Disney's Sprouse twins in latest campaign

Posted on Tue Mar 31 2009

Twin tween heartthrobs Cole and Dylan Sprouse of the Disney Channel show The Suite Life of Zack & Cody are the stars of Dannon's new campaign for its Danimals Crush Cups. The accordion-style cups allow the contents—yogurt—to be pushed upward with a pinch of the fingers. This spot shows the twins "crushing" an alien, a director and a Tiki while lounging around on set. Cole then shows Dylan a Danimals Crush Cup. "You crush it and slurp it," he says while demonstrating with his fingers. "Cool. No spoon?" his twin brother asks. "Nope, just crush and slurp for a blast of fruity flavor," Cole replies. Darn. Why didn't they think of this earlier? We've eaten yogurt without a spoon when on the go—or on deadline—many times. Now, if they could just crush those Sprouse twins.

—Posted by Elaine Wong



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