I recognize a good shopportunity when I see one. And that's what Dannon is offering, at least in theory, with its loyalty program coming this fall. Buy $15 worth of yogurt, get $3 in coupons. Spend more, get more discounts. The campaign, backed by a raft of traditional and digital media, has been dubbed Dannonomics. It sure rolls off the tongue easier than DiGiornomics, which was some sort of math that Kraft Foods used last year to sell frozen pizzas. I object less to the rampant invention of new economic slump-related words (I'm on a naycation right now, after all) than to the hoops I'd have to jump through to get my coupons. Saving up and mailing in those grocery receipts for the Danimals I buy between Oct. 31 and Nov. 16? It's just not happening, no matter how funemployed I am.
—Posted by T.L. Stanley