You haven't lived until you've group texted your love for a brand

By Todd Wasserman on Mon Nov 15 2010

DQ

Just when you thought your brand presence on Facebook and Twitter was enough, here comes a new form of social-media fandom: the group texting community. Apps from BrightKite, textPlus and Fast Society, among others, turn your texting function into a chat room. While such groups are often short-lived (to plan for a party, for instance), the Dairy Queen group, "DQFans on textPlus," is apparently in it for the long haul. According to this interview, the group was created by a "proud Canadian" teen named Kenda. A Dairy Queen rep confirmed that the company had no idea it was breaking new ground in mobile social media.

DQ's Oreo Blizzard now available in shocking, tasty cookie form

Posted on Thu May 27 2010

OreoBlizzard

There's a giant Oreo Blizzard truck making its way around the country, and if you're lucky enough to spot it, it might give you a yummy Kraft- and Dairy Queen-inspired treat. To celebrate the Blizzard's 25th birthday (it is, after all, one of DQ's most requested treats), Kraft and the soft-serve and fast-food chain have teamed up to introduce a limited-edition Oreo Blizzard Cookie. It's a "combination of smooth Blizzard-flavored crème blended with crunchy Oreo cookie pieces" all sandwiched "between two dark chocolate Oreo wafers," according to Kraft. The mobile truck (which is shaped like a giant Oreo Blizzard cup) is distributing mini versions of the cookie, but for those of you who can't wait (hey, the truck is only making 25 stops), the new treats are available at Walmart and Target for $3.29. DQ will also begin selling mini Oreo Blizzards in August.

—Posted by Elaine Wong

Fathers likely to act like total morons around Girl Scout Blizzards

Posted on Mon Jun 29 2009

Sorry guys, but you can't have a Girl Scout Blizzard unless you're a girl. That, unfortunately, is what this father finds out in a new TV commercial for Dairy Queen by Grey, New York. The trouble starts when Katie shows her daddy what she drew today: a family trip to DQ. Except, as Daddy points out, "Hey, wait a minute. Why doesn't Daddy have a blizzard?" "They're Girl Scout Cookie Blizzards. You're a boy," Katie replies matter-of-factly. The man walks away and returns with a freshly drawn Blizzard on a Post-it note. When his wife chides him for his silly behavior and tries to take it from him, he grabs it and stuffs it in his mouth. "Mmm," he says, satisfied. Voiceover: "Everybody wants one. The new Girl Scouts Tagalong Blizzard. Creamy DQ soft serve and real pieces of peanut butter cookies." Yum. Is there going to be one for Boy Scouts soon?

—Posted by Elaine Wong

New DQ value menu will knock your sweet and savory socks off

Posted on Thu Feb 5 2009

Sweet-deals

For those of you who scream for ice cream and the occasional French fry, Dairy Queen's first-ever value menu, announced today, will bring high-caloric smiles to your faces.
  Called "Sweet Deals," the nine-item combination menu allows you to get any two items for $3, any three for $4, or any four for $5. That means no matter your hankering—for cheeseburgers, hot dogs, chicken wraps, fries, onion rings, side salads, medium beverages, small sundaes or cones—you can pile high a load of grub for less than five bucks. A bargain buy in a down economy!
  Food analysts certainly think so. "The idea of mix-and-match has appeal. It's like the old Burger King slogan 'Have it your way,' " says Ron Paul, president of food industry research firm Technomic. Rick Sterling, founder and president of Sterling-Rice Group, a branding agency in Boulder, Colo., agrees: "We're seeing more restaurants offer tiered sizes so people can find not only what they want to spend, but how much they want to eat."

—Posted by Elaine Wong


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