New Cricket spot encourages respect, except for one's parents

Posted on Wed Apr 29 2009

Table Manners 101: Do not jump on the table when ma and pa are eating. Also, do not text when eating. This teenager in this commercial from Element 79 breaks both rules, finding the audacity to not only dance but kick a half-full glass across the table (thankfully Dad catches it) when her friend texts her. After strutting out some moves and belting it to the tune of Aretha Franklin's "Respect," she hops off the table. Point is, wireless provider Cricket gives your wallet such great respect in down times that people all over are choosing its plan. As the voiceover says, there are "no contracts, no overages, on America's most affordable, 3G network." Plus, you pay $45 a month for talking, texting, pictures and nationwide long distance calling. Now that's what we're talking about, sister.

—Posted by Elaine Wong

Make a call on the world's largest cell phone, courtesy of Cricket

Posted on Fri Apr 24 2009

Cricket

Wireless company Cricket is taking mobile technology to the streets with its Guinness-anointed "world's largest cell phone," a replica of a Samsung Messenger that's been powered up with its service and may soon pull up to a plaza near you. Alt-marketing agency Neverstop in Seattle created the tricked-out vehicle, which will call on East Coast destinations such as Baltimore and Washington, D.C., this summer. Visitors can make free unlimited calls and texts on the supersized slider or venture inside the store to participate in text message competitions, access video and music from mounted screens, activate wireless plans and pose in a jumbo Polaroid booth. Photos can be retrieved on the Cricket campaign Web site. The overgrown telephone wasn't the only traffic stopper. While schlepping to Chicago and Philadelphia earlier this year, Neverstop dropped 2,000 wallets containing cards, coupons for deals on wireless plans and, in a few cases, cold, hard cash. Straphangers who spotted fellow commuters reading green newspapers featuring the letter "K" and the campaign URL were handed Cricket-branded subway and train passes.

—Posted by Becky Ebenkamp


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