Beer brands scorned for poor English-to-Spanish ad translations

By David Kiefaber on Mon Sep 20 2010

Corona

As incomprehensible as a lot of beer ads are in English, they are apparently even worse when translated into Spanish. Michenelle Groller, a Brooklyn Spanish teacher, joined other Spanish speakers in calling out beer advertisers in this New York Post story for poor translation and general ignorance of the Latino consumer. Groller says badly translated ads are "not only misleading, but mostly offensive," adding that "if they were written in English, they would have never made it past the planning stages." Specific complaints are directed toward Budweiser (whose "Tomabilidad" isn't a real word), Coors Light (whose "Emborícuate" has the same problem), and Corona, which invites drinkers to "Más una fría que beer," which literally translates to "More one cold what beer." Given that Corona is headquartered in Mexico, that one's hard to excuse. This just looks bad for all companies involved. How expensive can a few competent translators be? Considering how much has been said about the growing Latino consumer base and the need for consistent outreach, one would think they'd try harder to not screw it up. Maybe their creatives have been skimming from the vats a little too much.

Do you like Corona Light beer? No, do you really, really like it?

By Elena Malykhina on Fri Sep 17 2010

Corona-light

Corona Light wants to become the most liked light beer in America, and it's tapping into the power of social networking to make that dream a reality. The brand recently kicked off its first digital effort, calling on consumers to visit its Facebook page and click the "like" button. Easy enough, right? Fans are then invited to upload their photos to the page, and the photos will be projected on a 150-foot-tall digital billboard in Times Square. According to parent company Crown Imports, the campaign is an opportunity for Corona Light to engage with consumers in a new way, while offering a pretty appealing incentive to participate. (Who wouldn't want to be the star of a billboard ad in Times Square?) The last time I checked, more than 10,700 people "liked" Corona Light on Facebook. Seems the incentive really is working.

Lots of drunk Facebook users pick Corona as their favorite beer

Posted on Fri Jun 19 2009

Finally, Corona has earned some street cred. Well, some Facebook cred. After a vote on the popular social site, Corona Extra has been crowned the favorite beer on Facebook. And it isn't bad. Despite its light color and bubbly aftertaste, Corona is a beer all can enjoy. As the frat boy graduates from Natty Light and Keystone and makes his way into the corporate world, he establishes a lifelong relationship with Corona. Whether at the beach, playing golf or shooting the breeze at a pub, Corona has got your back. Oh, Corona, with your light, golden color and lemon crescent cap, you are one heck of a beverage. I'd like to thank the 2.5 million Corona lovers out there who voted Corona to the top spot. It's about time!

—Posted by Allison Shafir


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