Julia Child empire doing brisk business in wake of 'Julie & Julia'

Posted on Wed Aug 12 2009

Not since Babette's Feast, Chocolat and Big Night have people been so hungry when they leave a movie theater. Seems that food-porn chick flick Julie & Julia has turned out some ravenous crowds, reviving the Julia Child brand, sending the late chef's cookbooks to the top of the charts and packing French bistros and cooking classes. Seriously, do not see this movie on an empty stomach. Some stats: Child's 50-year-old tome Mastering the Art of French Cooking shot to the top of Amazon.com and Barnes & Noble's most-popular lists over the weekend, when the Sony Pictures movie launched with more than $20 million at the box office. By the beginning of this week, it was sold out on Amazon, where Child claimed six of the top seven best-sellers. Restaurants and cooking schools, meanwhile, have reported a surge in interest in Child's calorie-rich cuisine, according to the Los Angeles Times. Filmmaker Nora Ephron, herself an avid cook, had to know she'd cause this by bathing the movie's food in a buttery glow. And Meryl Streep did her part to make Child an appealing character for a new generation of foodies. (And Amy Adams is adorable, as always). Bon appetit, indeed.

—Posted by T.L. Stanley

Without PAM cooking spray, your life would be a total nightmare

Posted on Thu Mar 5 2009

A pair of new commercials from DDB for ConAgra's PAM (the acronym stands for "Product of Arthur Meyerhoff") show what happens when you forget to use the cooking spray. Baked cupcakes get stuck to the pan, salmon filets go flying out the window. It's a total disaster. (The in-laws would not be impressed, now would they?) Fortunately, both scenarios turn out to be bad daydreams for the women involved. "Relax," says the voiceover. "PAM helps you pull it off." A modern-day mother's little helper.

—Posted by Elaine Wong



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