The coffee competition has gone digital. Caribou Coffee recently launched a Facebook application called "Wild It Up," in which users can stamp images of hats, tattoos, muscles and more on their Facebook photos. When the new crazy picture is complete, it can be saved, printed out and used as a coupon for a free Wild Cooler drink. This application is a rival for that of Starbucks, where users check in at the top of every hour for a chance to win a free pint of the company's new ice cream. Although the "Wild It Up" application is certainly more fun (I quite enjoyed adding a police hat and Gene Simmons tongue to a picture of myself and a friend), Starbucks has brilliantly designed their application to feed on people's obsessions. Only 800 users can win a free pint every hour, which brings the losers, or greedy winners, back to the application's homepage again and again — whether they really want that ice cream or just hate to fail.
—Posted by Elana Glowatz