Nerdy, happy people say iDo at the Apple Store on Fifth Avenue

Posted on Tue Feb 23 2010

Although Apple doesn't need any help with marketing, its flagship Fifth Avenue store in New York City got some nice exposure following a real wedding that took place there on Valentine's Day. A guest captured most of the ceremony in this video, which shows a couple exchanging their vows but also gets Apple sales clerks and curious store visitors in the shot. Most people want their privacy on such an important day, but these devoted Apple fans don't seem to mind the outsiders. Not only are they getting married in an Apple store, but the guy marrying them is wearing Apple founder Steve Jobs' signature outfit: a black turtleneck and jeans. As if that weren't enough, he quotes Jobs in the vows (which he reads off an iPhone) and states that, in addition to the wedding, everyone is "gathered here today to look for new iPhone cases." It seems our culture of computers, smartphones and social networks has created a generation that assigns too much significance to gadgets. Way too much.

—Posted by Elena Malykhina

Garnier Fructis creates an online time machine for your hair

Posted on Fri Jul 24 2009

Body Booster If you think big hair is a thing of the past, think again. Garnier Fructis has tapped online marketing agency Moxie Interactive for the launch of its new, Body Boost application online. The web site lets consumers upload a photo of themselves and see how any number of hairstyles—ranging from the sassy manes of the ‘50s to the sleek, toned down styles of the 2000’s—looks on them. Users can then customize their skin tone, brightness, saturation, and contrast of the photo for a Glamour or Allure winning look. At the very least, applications like these give us a much-needed laugh on a bad hair day!

—Posted by Elaine Wong helps us embrace our awkward teen years

Posted on Thu Jul 23 2009

Yearbook yourself The Internet never stops giving people new ways to embarrass themselves. Popular jocks and lonely nerds alike can relive their glory days on by adding their faces to one of the many laughable, outdated frames. There are headshots with atrocious hairstyles, and clothing, as well as classic student life pictures. It's a little hard to find a frame that matches your uploaded picture very well, but I think this 1992 graduation picture of myself is quite flattering (lesson: too much mousse and a lumberjack shirt are always a deadly combination). This is the second year that ad agency Colle+McVoy launched the Web site for the back-to-school season as part of a marketing campaign for Taubman Centers, a mall owner and operator headquartered in Michigan. Next to your hideous photo you will find links to stores in the Taubman mall nearest you. Although this may help with back-to-school shopping, it can’t erase the poor style choices of decades past.

—Posted by Elana Glowatz

Daffy’s touts its discount prices with quirky apartment contest

Posted on Wed Jul 22 2009

Daffy's apt sale Oh, the Craigslist apartment hunter’s dream! As part of its strategy to reestablish itself as the leading "off-price" fashion retailer, Daffy's is offering one apartment in New York's highly-coveted West Village area for the ridiculously low price of $700 a month. (Average is $7,000 monthly.) To qualify, contestants must submit a 30-second pitch about why they deserve the luxury rental via in-store video capture cameras tomorrow through Aug. 14. Five finalists will be selected and Daffy’s is allowing the public to vote on the final winner online Sept. 7 to 16. (Oh darn, we have yet to formulate our pitch. I'm thinking: "I’ve got to win because it’s so close to my office?" Nah.)

—Posted by Elaine Wong

HSBC's digital campaign values its customers two cents

Posted on Wed Jul 22 2009

HSBC So, what matters to New Yorkers right now? To find out, HSBC asked consumers to get on a soapbox and share their two cents at an experiential event in Madison Square Park last week. The event drew 686 participants, all of whom have the chance to appear in a digital campaign launching later this month. Those who were too shy to stand up instead penned their thoughts ballot box-style (335 total votes were cast). The effort is part of the bank’s continuing “Different Values” campaign, which aims to convince consumers that it recognizes and takes into account customers’ unique perspectives in life. Among the top-ranking topics that day were marriage (107), baby (87) and jobs (80). Bottled water, education, technology, immigration, fast food, privacy and nuclear power rounded out the list. What? No "Gimme my bank statement on time" or "What happened to my savings account?!" complaints? (We’re impressed!)

—Posted by Elaine Wong

Give that Idaho teacher an 'A' for advertising-supported lessons

Posted on Thu Mar 26 2009


A schoolteacher in Idaho is getting a lot of attention for deciding to put ads for a local pizza joint at the bottom of his students' tests. The barter deal revolved around the pizzeria springing for $315 worth of paper. The teacher, Jeb Harrison, apparently sold the principal on the idea by promoting it as a way to teach kids about the Great Depression. Handouts included Dust Bowl imagery and a test about the lowest point in our country's economic history. This type of "scandal" seems to happen once or twice a year. One notable case was a McDonald's ad on report cards in Florida, which the school district scrapped early last year. Inevitably, this teacher will be forced to stop plastering ads on kids' homework, too. However, the really interesting part of this all is what an excellent marketer Harrison is. He lined up the ad deal, found a barter partner and even came up with a spin to get sign-off from his boss. Maybe he should go work for Procter & Gamble.

—Posted by Kenneth Hein



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