Making ads for Samsonite is easier in real life than on 'Mad Men'

By Todd Wasserman on Wed Oct 6 2010

In the latest season of Mad Men, Don Draper and Peggy Olson spend a memorable night trying to come up with a campaign idea for Samsonite. In the real world, no one at Connelly Partners pulled an all-nighter for Samsonite's latest campaign. "That's a fake badge of honor that's worn by so many in this business. and it's the worst thing for productivity," Steve Connelly, president of the Boston agency, tells BrandFreak, referring to such overnight work sessions. Nevertheless, Connelly says many people at the shop are big fans of the show and were as surprised as anyone else that the client showed up in a plot line. Though we don't know what Don and Peggy came up with yet, Connelly's campaign shows a bullfighter wielding a Samsonite Spinner suitcase against his prey. If the luggage vs. nature idea sounds familiar, think again. The famous ad that featured a gorilla taking on a suitcase was for American Tourister, not Samsonite (though Samsonite later bought American Tourister). And for the record, Steve Connelly doesn't consider himself a latter-day Don Draper. He says he can't even bring himself to watch the AMC show. Says Connelly: "It turns my stomach to see the smoking and drinking."


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