The expression "out of this world" could literally be used to describe advertisements in the near future. That's according to a company called Moon Publicity, which claims to have invented shadow shaping technology that can create images on the Moon. Founded by engineer and entrepreneur David Kent Jones, Moon Publicity hopes to use robots to create ridges in lunar dust and shape the shadows formed as a result into logos, domain names and even memorials. The company's pitch to marketers? "Twelve billion eyeballs looking at your logo in the sky for several days every month," per a press release. Moon Publicity is making the moon-imaging technology publicly available for licensing in hopes of attracting marketers that will buy into the idea. Ads are already prominent in our everyday lives—from TV to billboards to mobile devices. Assuming moon-imaging will become a reality, just imagine: Every time you look up at the sky, you'll be reminded to buy laundry detergent or to switch your car insurance.
— By Elena Malykhina