Cole Haan's ordinary-people campaign a long way from ordinary

Posted on Thu Feb 11 2010


They're better looking, more fashionably dressed and infinitely cooler than me and you. And their jobs? Well, how does writer/surfer/entrepreneur, music industry photographer/guitarist and music-video director grab you? (Maybe they hang out with Barbie?) These folks are the real-life but not-at-all-ordinary stars of a new Cole Haan ad campaign, dubbed "The Inspired Life." In other words, if you don't have one, don't count on being lovingly photographed by Todd Selby in your natural cosmopolitan habitat. Maria Sharapova is still the face of this brand, but now she's joined by the likes of a gallery curator named Nicola Vassell (shown here), who's as glam as any million-dollar tennis pro/model. Swingy coat? Check. Legs for days? Yes. Sky-high stilettos that won't get caught in craggy Manhattan streets? If you say so. How real is real, anyway, and how can such runway-ready creatures walk among us? The ads will show up in March issues of top men's and women's fashion pubs, online, out of home, in direct mail and in-store. Just look for the tastemakers. You'll know them because they're different from the rest of us.

—Posted by T.L. Stanley



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