If you're a fan of public-restroom advertising, urine luck this month. Clear's WiMAX service, a new mobile Internet experience, is rolling out in a few markets this summer (Atlanta, Las Vegas) after debuting in Portland, Ore., in January. So is its out-of-home campaign, which was created by Secret Weapon Marketing in Los Angeles. "This is not a bathroom stall," a public-restroom-centric ad informs. Other executions are tailored to different locations, such as parking lots, restaurants and sports arenas. "It's a place to get super-fast mobile Internet." Who knew? The idea is to reinforce the message that Clear's service offers "the best Internet access, anywhere, anytime. Clear is Everywhere." Good to know—I just hope it's not watching me go potty.
Meanwhile, talking "urinal cakes" featuring the face of Gene Simmons were the talk of the latrines when A&E partnered with Alloy Media + Marketing/AMP Agency for a buzz effort to promote its series Gene Simmons Family Jewels. Once "triggered," the disc spouts Simmons' typical brand of wisdom/humor, such as, "Even my tongue is bigger than that. ... Get out of here!" The targets are placed in 150 venues throughout hotspots in New York and Los Angeles—or at least they were. The cakes featuring the KISS leader's likeness have reportedly been lifted from various venues.
—Posted by Becky Ebenkamp