See a penny, pick it up, and all day long you'll have CiCi's pizza

Posted on Tue Mar 31 2009

Cici's, the family pizza chain, is leveraging the power of the Honest Abe in its latest campaign from Deutsch. The brand is dropping pennies on the sidewalks outside its 650 eateries nationwide to get budget-conscious consumers to eat out. Each penny carries a special offer for a free meal, drink or pizza on its back side. Cici's CMO Tom Koenigsberg hopes the promotion will get customers to rethink the lowly penny when bypassing it outside. "When they walk by a penny, they're going to pick it up and go to CiCi's," he said. We have to admit: A promotion like this is a lot better than another free pizza or what-have-you stimulus package.

—Posted by Elaine Wong


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