Nair gets you ready for summer with Joey Company commercial

Posted on Fri Apr 23 2010

OK, ladies. Summer is coming, and it's time to get those legs silky smooth before going sunbathing. Thank goodness for Nair, or so we would hope after watching this new commercial, from parent company Church & Dwight, for its hair removal product. The spot, by agency The Joey Company, shows women then and now relying on Nair to show off their legs. "For years, Nair freed women to move like never before," the female voiceover says, as a group of dancers groove to the beat with perfect symmetry and choreography. The ad promotes a handful of Nair products, including the new Shower Power Max product, which has a "fresh lavender scent" and purportedly "stays on in the shower." Okie dokie. We're off to see if we can pull off some of those dance moves. (Oops, gotta shave first.)

—Posted by Elaine Wong

Trojan condoms hitch wild ride with Cobra Starship music video

Posted on Tue Jun 30 2009

Good girls go wild sometimes, but they do it with condoms, at least according to a new Cobra Starship music video that premiered Monday on MTV. There are a few things going on here. First, Church & Dwight's Trojan brand paid for product placement in the pop band's "Good Girls Go Bad" video, which stars white-hot gossip girl Leighton Meester. (She sings!) The marketer says it doesn't usually pay to play, though the price of the deal remains under wraps. And second, the placement represents another layer of preaching to the not-yet-converted for Cobra Starship, whose members shot a Trojan-branded PSA during last summer's Warped Tour telling people to wear condoms. The first people who should check out this video? Those bed-hopping high schoolers on Gossip Girl.

—Posted by T.L. Stanley

Trojan thrilled it can finally use the phrase 'stimulus package'

Posted on Fri Mar 20 2009

Marketers find the phrase "stimulus package" hard to resist. So far, Kraft, Valpak and the Mohegan Sun casino have all put their own spin on the term. But no one has done so with the panache of Trojan condoms, which is rolling out this spot titled "Hard Times." It's worth transcribing the voiceover verbatim: "To help America cope with these tough economic times, we put forth our own stimulus package, the Trojan Pleasure Pack. Because we believe we should ride out these hard times together." Double entendres don't get much better than this.  

—Posted by Todd Wasserman


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