Google continues to be as non-techy as possible in Chrome ads

Posted on Wed Apr 21 2010

Why are tech firms bent on convincing us they're not all that, you know, tech? For instance, you might think that a Google ad for a software product like its Chrome browser would be futuristic, but the brand and agency BBH have gone the other way: Like last year's introductory ad for Chrome, the new executions forgo shots of computer guts for whimsical, Rube Goldberg-esque visions of copper plumbing and hammers, an image that recalls Weetabix's depiction of a Google search. The new ads hype Chrome features like Twitter integration and the ability to turn images into slideshows, all with cutesy, low-tech illustrations that give the impression that Google staffers are giddy Oompa-Loompas rather than hard-nosed engineers, a trick Dell deployed last year with negligible success. Of course, Apple has been more successful with the approach with its "Get a Mac" ads, which literally humanized its product (and that of PC makers.) Maybe chips and ethernet cables just aren't that visually exciting, even if Popular Science argues that the Internet actually resembles something that is thrilling to some: a Tootsie Roll pop.

—Posted by Todd Wasserman

YouTube beginning to really be infested by Google Chrome ads

Posted on Tue Feb 3 2009

Chrome-on-YouTube copy

Google is so eager to get people to download its new Chrome Web browser that it's been busy planting ads for the software everywhere on YouTube—and not in a subtle way, either.
  Ironically, Google says Chrome "combines a minimal design with sophisticated technology." But when advertising it on YouTube, Google uses the maximum space any banner ad should take up in a video, with a very intrusive "Download" button. And if you miss the in-video ads (which is not easy to do), it's also flogged on the YouTube homepage. According to reports, Google is gearing up to release a version of Chrome for Mac OS X and Linux, since it's currently available only for Windows. And what better way to get millions of consumers to notice the browser than to hype it up on one of the biggest social networks around (which Google also happens to own)?

—Posted by Elena Malykhina



search Brandfreak


Enter your email address:

Delivered by FeedBurner