Who in their right mind would serve cardboard french fries and a tasteless, recycled-paper-looking T-bone? P.J. Bland's would, according to this new spot from fast-casual restaurant Chili's. The campaign, via Hill Holliday, juxtaposes the sizzling, taste-infused molecules of food you'd get at Chili's versus what you miss when cutting back. (P.J. Bland's is a fictitious competitor, we discover.) Thank goodness for the scrumptious footage of foods like Chili's Honey Chipotle Crispers ("We take the time to hand batter each one. That's what makes them crispy pieces of heaven on earth") or else we'd be gagging from all that corrugated cardboard. Ten entrees for under $7 each? Save us a seat.
—Posted by Elaine Wong