Los Angeles goes nuts at the opening of new Chick-fil-A location

By T.L. Stanley on Mon Aug 16 2010


Here in granola and detox land (i.e., Southern California), it's always great to see people go apeshit at the opening of a fat-and-sodium-heavy fast-food joint. The West Coast launch of Krispy Kreme? Lines for days. And the first Chick-fil-A in urban Los Angeles, which premiered last week near the USC campus? Same. Which could be written off as college kids having nothing better to do than sleep on the sidewalk for the promise of free grub. (The first 100 people through the door got gratis Chick-fil-A for a year.) But I suspect the location wasn't the only reason for the crowd. Those fried sammies are wicked good, after all. You could get them at only two spots in the L.A. area until now, as the Atlanta-based chain usually sticks to mall food courts and free-standing stores in the 'burbs. There's a new strategy afoot, though, and it involves city-center restaurants. Washington, D.C., and Chicago are scheduled to get a few Chick-fil-As, too. So, as a welcome to the City of Angels, I'll impart a little Chick-fil-A trivia that the locals should know: The stores are always closed on Sundays (it's a day of worship, heathens!); ad agency The Richards Group coined the "Eat mor chikin" tagline and created the cow mascots; the "Moo Manifesto" dictates that those cows never speak; and you can order a single chicken nugget (no combo meal with that). Eat up, Angelinos! And check out the video of the opening, via Thrillist, after the jump.

Cows herald arrival of Chick-fil-A's new spicy chicken sandwich

Posted on Thu Jul 1 2010

Imagine getting off work and seeing cows mooing—in a "sound the alarm!" sort of way—in all types of public places. Not a good scene. Even the pigeons are flying away. That's what happens in this Chick-fil-A spot from The Richards Group, promoting the chain's new spicy chicken sandwich. All of the cautionary moo-ing leads up to one cow unraveling a giant red banner that reads (in cow spelling): "Sownd the alarm. Spicee chikin iz coming." To quote Bart Simpson: Ay caramba! We're scared.

—Posted by Elaine Wong

Chick-fil-A's new Spicy Chicken Sandwich will burn your browser

Posted on Wed Jun 9 2010


How spicy is Chick-fil-A's new Spicy Chicken Sandwich? Apparently, it's so hot that it burns right through the HTML code in a banner ad. It's an ad only a geek could love, and judging by the response on Digg, that's quite a bit. For creative types, it shows that maybe banner ads aren't the wasteland that they seem.

—Posted by Todd Wasserman

Humiliate yourself by dressing as a cow, get free Chick-fil-A food

Posted on Tue Jun 23 2009


Moo moo. Chick-fil-A is giving out free chicken in a promotion that might well be the summer version of Halloween. On Cow Appreciation Day (July 10), those who dress up as a whole cow will receive a free meal at any of the chain's 1,450 participating locations. (That's breakfast, lunch or dinner, by the way.) Those who chicken out and don only some cow attire (a dotted scarf, purse or hat, for instance) will get a complimentary entrée. (Come on, isn't it more fun to go completely "moo moo"?) Now in its fifth year, the promotion includes an online contest where the best-dressed adult and child cow will win a year's worth of Chick-fil-A products and, for the kids only, a $1,000 U.S. Series EE savings bond and digital camera. Just remember, while you're at it, say "Eat mor chikin" for some extra brownie points.

—Posted by Elaine Wong



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