Cheez-It waits around forever for sophomoric cheese to grow up

Posted on Wed Apr 28 2010

Who knew cheese could be this obnoxious? In this spot from agency Leo Burnett for Kellogg's Cheez-It brand, an immature round of cheese pokes fun at his "cheese-searcher." "Knock knock." "Who's there?" the man asks. "Interrupting cheese." "Interrup…" "Cheese!!!" ("Should've seen that one coming," the cheese-searcher says patiently.) Point is, not all snack crackers are made with properly mature cheese. (Imagine what would have happened if this juvenile wheel got harvested early.) Luckily for the cheese-searcher, his pupil finally comes around and one day says, "Morning, sir. Beautiful day, isn't it?" Check mark. This cheese is ready. Yum yum.

—Posted by Elaine Wong


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