Cheetos

April 01, 2009

Enjoy golf-ball-size Cheetos balls (rocket launcher not included)

Ah, those giant puffy Cheetos balls. Have you tried? PepsiCo's snacks division, Frito-Lay, is rolling out new, golf-ball-size versions of its Cheetos cheese balls today. The move is part of the brand's mission to reach adult snackers via instant office stress relief. (Possible uses for the cheese de-stresser, per Frito-Lay: "Replace your boss's stress ball with a Giant Cheetos ball and watch the fun crumble." Or even worse: "Fill the boss's umbrella with Giant Cheetos and then close it back up. Next time it gets cloudy, wait for it to rain cheese." How cheesy.) One thing's for sure: These finger-lickin' puffs get more and more addictive by the bite. So much so that, during a recent cubicle snacking session, we were basically licking the cheese off our fingers, until we heard our boss's footsteps. Not wanting to be caught, we had to tee off! (OK, that's even cheesier.)

—Posted by Elaine Wong


Door Number 3 @ SXSW

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