"Everyone appreciates a good food fight. So does Cheetos," writes our snack contact at PepsiCo-owned Frito-Lay. (Hell yes!) The opponents in a new online Battle of the Cheetos game from the cheese-curl brand are Crunchy Cheetos and Puffy Cheetos. Choose one or the other, and let's hope your warrior is tough enough "to survive and not turn to crumbs," writes the Frito-Lay rep. You can play on your own or against friends who happen to be online (hey, this is the digital/social age). To make your army stronger, simply collect more "Cheetle" (that's brand-speak for Cheeto crumbs). The game is supported online by a range of partner sites, including Break.com, Digg and Boing Boing. We just tried the game. Team Puffy. Argh, Chester, we let you down!
—Posted by Elaine Wong