New Chase ad pays homage to '70s punk group Wire, sort of

By Todd Wasserman on Wed Jul 7 2010

Wire, the late 70s art/punk band, is among the last you would expect to score an ad, much less one for a big bank like Chase. But now they have, sort of. Last month, Chase began running an ad for its Blueprint card credit card features featuring Elastica’s “Connection.” The song was chosen for it’s stop and start rhythm, which a Chase rep said was relevant since the idea behind the ad was to make consumers stop and think. So what does Wire have to do with all this? “Connection” is a pretty straightforward ripoff of “Three Girl Rhumba,” a song that appears on Wire’s classic 1977 album Pink Flag. But it looks like Wire is getting ripped off again once again here. Makes you stop and think a bit, doesn’t it?



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