Nothing really surprises New Yorkers, who have pretty much seen it all. That is, until Charmin came up with the idea of a musical in a bathroom. The toilet-paper maker on Dec. 29 delighted an audience visiting its restrooms in Times Square with a production of "Bathrooms on Broadway," a cheeky 15-minute musical featuring several Broadway stars. Charmin stole the spotlight (along with its bear mascots) and got the starring "roll," as the company notes in a press release. The brand has turned a very private activity into a public affair. Its Times Square venue is equipped with family photo areas, a digital graffiti wall and a "can-fessional" booth, as well as 20 bathrooms for passersby to "enjoy the go." A Broadway show taking place in a bathroom is pretty silly, but beyond the fun, Charmin's intention was to support a charitable cause and raise AIDS awareness with non-profit Broadway Cares. So, kudos to Charmin for choosing a location where it knew people would show up.
—Posted by Elena Malykhina