Carhartt ad makes you appreciate the jackets' wolf-proof nature

By Todd Wasserman on Wed Oct 27 2010

Just in time for Halloween comes this somewhat scary ad from Carhartt featuring three buddies who are camping in the wild. At 11 seconds in, we get the surprise, which is fairly bracing and well-done, at least the first time you see it. Best of all, the ad has a point, too: That Carhartt jackets are strong enough to withstand whatever nature throws at them, including a pack of hungry wolves. As a bonus, the company also has some alternative endings to the spot here


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