Domino's made waves this week by burning a cease-and-desist letter from Subway in a commercial (top video), after Subway took offense to Domino's taste-test ads. While that seemed like a bold stunt, it's nearly identical to what Captain D's has been doing in its own current campaign.
In the Captain D's ad (bottom video), a rep for the seafood chain is seen ripping up a cease-and-desist letter from Red Lobster—which it received after airing similar taste-test commercials promoting Captain D's "sit-down food at fast-food prices" over the pricier Red Lobster stuff.
There is one difference: Captian D's gave out 1,000 free T-shirts to the first people to visit irefusetoceaseanddesist.com. Perhaps a Domino's T-shirt offer is on the way.
—Posted by Kenneth Hein