Cadbury sides with women, wishes men were made of chocolate

Posted on Tue Aug 4 2009

Attention, frustrated ladies: Chocolate is still more satisfying than men. At least, that's what Cadbury wants to tell you. In this spot from Argentina (by Del Campo Nazca Saatchi & Saatchi), a man apologizes to his better half for making a number of cliché guy errors, like not sharing his feelings. As he tells her she's right and gives her a present, a bar of chocolate at the side of the screen grows, Tetris style. Then the woman opens her gift to find a video game controller. She is obviously not pleased, and the tower of chocolate goes back to zero. "A man will never be as good as a whole Cadbury," says the copy. While these sorts of male stereotypes probably got started for a reason, the type of woman who would appreciate this ad has likely already discovered chocolate as a healthy (or not) alternative.

—Posted by Elana Glowatz



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