Vitaminwater turning bus shelters into ski lifts out in Vancouver

Posted on Tue Feb 16 2010

Vwater

Speaking of Vitaminwater, Cleveland-based ad agency Brokaw is giving the brand's Winter Olympics creative a 3-D aspect with this bus shelter in downtown Vancouver. The company transformed the shelter into a ski lift, a move that recalls a stunt that Venture Communications pulled on behalf of Ski Alberta in 2008. Other ads in the campaign highlight Olympic athletes in Vitaminwater's typically jocular style. "Don't try challenging Michael Lambert," reads one, referring to the Canadian snowboarder. "You'll lose. Even in your imagination."

—Posted by Todd Wasserman


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