Breyers commercial gives the '70s a hug with Ace's 'How Long?'

Posted on Thu May 7 2009

Breyers Ice Cream has found an ace in the hole. When I say ace, I am, of course, talking about Ace, the soft-rock supergroup that penned the haunting yet groovy song "How Long?" To promote its "smooth and dreamy" ice cream, Breyers selected this smooth and dreamy song, which went to No. 3 on the U.S. charts in 1975. Song selection for TV commercials is a tricky thing. That's why most brands seem to say, "Screw it, let's just use Iggy Pop's 'Lust for Life.' " But Breyers made a perfect pick for the over-35 crowd who grew up listening to the song on 8-track. As the summer months hit and they're looking for a sweet treat at the supermarket, these consumers might just find this song stuck in their head as they scan the frozen-food aisle.

—Posted by Kenneth Hein



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