Bravo has thrown together a medley of sponsors for Top Chef D.C., including returning sponsor Toyota, whose Sienna minivans will be provided whenever contestants need to run to the store to pick up the wrong foods. New sponsors for the seventh season include Dial NutriSkin (the new $125,000 grand-prize benefactor), Samsung, Hilton Hotels, Kikkoman and Snyder’s of Hanover. In addition to promoting these brands on the show, Top Chef D.C. personnel are being farmed out to sponsors' ad campaigns. Host Padma Lakshmi is the face of a NutriSkin Facebook campaign, where she will perhaps deal with any pimples she got from eating Hardee's/Carl's Jr. burgers. And more integration is planned for Hilton and Samsung. If they keep this up, the contestants will need something like Nascar uniforms just so they can keep track of who's footing the bill for what. This deal looks like it's going to benefit everyone involved, though, and the show's previous seasons already yielded positive results from product integration. It would be nice if this approach meant fewer commercial breaks during the program itself, but that might be asking too much. More blood for the blood god and all that.
—Posted by David Kiefaber