You might think advertising with a Rocky-like story at the center is completely passé. You'd be wrong in this case. Contraband put together this roughly two-minute short film to promote HBO's Saturday night series Boxing After Dark, and it's a heart-tugging thing to behold. The video, dubbed "I Still Have a Soul," follows a homeless guy as he tries to regain his dignity (and his powerful left hook) with a boxing trainer. It's beautifully shot, touching without being maudlin and wonderfully effective. Let's get ready to rumble!