Promo for HBO's 'Boxing After Dark' lands all the right punches

By T.L. Stanley on Tue Oct 5 2010

You might think advertising with a Rocky-like story at the center is completely passé. You'd be wrong in this case. Contraband put together this roughly two-minute short film to promote HBO's Saturday night series Boxing After Dark, and it's a heart-tugging thing to behold. The video, dubbed "I Still Have a Soul," follows a homeless guy as he tries to regain his dignity (and his powerful left hook) with a boxing trainer. It's beautifully shot, touching without being maudlin and wonderfully effective. Let's get ready to rumble!


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