Don't call it a comeback: Bounty's rapping scientists return

By Elaine Wong on Fri Jul 30 2010
Procter & Gamble's rapping mad scientists are back! In this new spot for Bounty, Mr. Absorbent and Dr. Spotless, as they call themselves, reprise their roles as the music-bopping, dare-loving laboratory brainiacs from the brand¹s first "Bring It!" music video. This time around, the focus isn't on absorbency (i.e. pouring a huge bucket of water over 11 pool balls suspended by a single sheet of Bounty), but the paper towel's ability to immaculately clean up spills. In the video Principal Simmons (hip-hop legend Joseph "Rev. Run" Simmons) tells the class two substitute teachers will show up. The duo drives up in a sleek convertible and transform Mr. Lee¹s "Chemistry 101" class into a live science (and music) demonstration. As the two start groovin' and touting Bounty's benefits, the kids all join in (to the point where everyone's dancing in a neon-black background.) Then, of course, ta-da, the demonstration: Bounty paper towels clean up spills better than the "bargain brand," as indicated by an impeccably white hand glove, which goes over the surface. The idea's been done before, but it's got a good beat and you can dance to it, so I'll give it a thumbs up.

P&G's Bounty on mission to clean up (literally) American schools

Posted on Mon Apr 19 2010

Bounty

Procter & Gamble's Bounty is embarking on a clean sweep of America's classrooms. The paper-products brand kicks off a trailblazer effort this Tuesday to get volunteers to scrub U.S. schools clean—top to bottom, Bounty-style. "Make a Clean Difference," as the campaign is called, begins with an event in Washington, D.C., featuring celebrities like Mary J. Blige, Russell Simmons and Gabrielle Union. Though some might say you'd need more than spray bottle, a Swiffer stick and paper towels to clean up America's schools, we're glad to see that someone is doing finally something about it.

—Posted by Elaine Wong

Rapping scientists test Bounty paper towels in new music video

Posted on Wed Mar 17 2010

Dude, this is what we call entertaining marketing. Paper-towel brand Bounty has done it again, this time with a gangsta-grooving music video on YouTube. While BrandFreak (and most of the folks in the marketing world, perhaps) thought the R&D guys at Procter & Gamble were pretty buttoned up, this video dispels that myth. (OK, there are probably some conservative types working there.) The two-minute video, which has gotten nearly 400,000 views in a week, shows rapper scientists putting the quicker picker upper to the test. We closed our eyes at one point during the triple dare, but opened them to find the Bounty sheet unstoppable and still absorbing. Go Bounty!

—Posted by Elaine Wong

Do not fear the giant Bounty paper-towel roll. It comes in peace!

Posted on Tue Mar 9 2010

Bounty

Holy crap. This must be the biggest paper-towel roll we've ever seen in our life. Procter & Gamble has sent its Bounty brand on the road with a traveling companion of (ta-da!) a shopping cart in a campaign to raise $50,000 in product donations to five food banks. (All you have to do is go to Bounty's newly launched Facebook page and become a fan of the brand.) "Just as the new Bounty Huge Roll aligns with our commitment to provide consumers with huge value, our goal through this campaign is to make a huge difference in the lives of those in need," Bounty brand manager Chris Brown said in a statement. The ginormous paper towel is making stops in five markets, including San Antonio (eek, that's not far from the Irving, Texas, HQ of Kimberly-Clark, which makes rival brand Viva) and Grand Rapids, Mich. Let's hope there's not an all-out paper-towel war!

—Posted by Elaine Wong


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