Why the long face? Oh, it's because you don't have Boost Mobile

Posted on Mon May 10 2010

They weren't kidding. The guy in this Boost Mobile commercial from iNSPIRE! certainly has a long face. The distressed gentleman is seen staring into his coffee at a diner, and boy is his face long! (A mother and daughter sitting nearby are so aghast that the child lets go of her balloon and it floats up.) When a waitress asks the guy if it's because of the coffee, he replies: "Oh, no. I'm always like this because of my wireless service's terrible signal. I have tons of dropped calls." The waitress, it turns out, used to have a long face, too—until she switched to Boost Mobile. iNSPIRE! says more iterations of the campaign are on the way, including one that portrays a mad face. Wonder what that one will look like.

—Posted by Elaine Wong

Santa surrounded by asses in latest Boost Mobile 'Unwrong'd' ad

Posted on Tue Nov 17 2009

Boost Mobile's "Unwrong'd" campaign has already delved into "wrong" topics like women with excessive armpit hair and a "man baby." So, naturally, it's moved on to Santa Claus. In this ad, Santa has had to cut back because of his high cell-phone rates. Instead of reindeer, he's using mules, and the North Pole factory equipment seems to be faulty. What's more, there's a giant elf, territory that Will Ferrell has already colonized. Considering all the "wrong" places that Boost and agency 180LA could have gone with Santa, this is pretty mild stuff.

—Posted by Todd Wasserman

Boost Mobile's armpit-hair lady honored for grossing out viewers

Posted on Wed Sep 9 2009

Taking risks often yields positive results in marketing. Unfortunately for Boost Mobile, this ad with the hairy-armpit lady by ad agency 180 was a bit too hairy for viewers to enjoy. The commercial has gotten more than 190,000 views on YouTube since February, along with mostly negative comments about the woman with waist-length armpit hair trying to sell the provider's $50 monthly cell-phone plan. Boost thought it would be clever to have the woman point out how wrong it is for other cell-phone providers to charge hidden fees—even more wrong than letting your armpit hair reach unmanageable lengths. Sadly, most viewers didn't get the point and were grossed out by the whole comparison. Now, the spot has earned the title of worst ad in MSNBC's summer TV commercial contest. Given how it's been received, I assume Boost Mobile won't be bringing back the armpit lady anytime soon.

—Posted by Elena Malykhina

Boost Mobile TV ads are so wrong that they’re right

Posted on Thu Feb 19 2009

There are a lot of really bad ads on TV, but the one that wins the “so bad it’s good award” has to be Boost Mobile’s current spot. It features a bicycle built for two. In the front is a woman with three-foot-long armpit hair in a sleeveless shirt. Behind her, is a man getting tickled by it. It’s not an image you’ll soon forget. The ads work because they prove drive home the brand’s message: Yes this is wrong, but most wireless payment plans with hidden fees are worse. The point is driven home by a subsequent spots where a mortician drops his burrito in a cadaver and then eats it. The campaign then turns to cannibalism when it shows pigs eating pork and loving it. For those who can’t get enough, Boost put together a behind-the-scenes video that shows making of these nasty commercials amid a hard sell for its $50 service plan.

—Posted by Kenneth Hein


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