BMW's S 1000 RR can also clear your table in under 3 seconds

Posted on Wed Mar 10 2010

BMW found an unusual way to showcase the capabilities of its new superbike, S 1000 RR. The automaker created this video where it conducts an experiment demonstrating the bike's ability to go from zero-to-60 mph in under 3 seconds. The S 1000 RR is shown yanking a tablecloth from underneath an extra long table full of dishes. As the driver speeds away with the tablecloth tied to the bike, a psychedelic tune plays in the background, adding to the spectacle. The dishes on the table remain undisturbed and the driver, along with several other men, celebrate the successful experiment. At the end of the video, there's a plug for the S 1000 RR and text that reads: "Welcome to planet power." BMW claims the S 1000 is the brand's most powerful production bike so far. The stunt is meant to get consumers buzzing about the bike. However, BMW advises you against trying the experiment at home with your mom's dishes.

—Posted by Elena Malykhina

Hop joyously into your BMW. Just don't pull a muscle in doing so

Posted on Tue Oct 6 2009

Nothing makes middle-aged people limber up like a BMW. That's the idea behind this ad, which shows (mostly) 40-ish consumers stretching their muscles and literally jumping into their Beemers. With such fine German engineering, it's passé to just open the car door and get in. You have to jump in the side window, Dukes of Hazzard style, or propel yourself into the back hatch via your bicycle. I'm not sure exactly what they were going for here. A BMW makes you a kid again? A BMW has the power to restore buoyancy? If that's what you're looking for, why not start riding your bike to work? By the way, BMW: Thanks for not insulting our intelligence with those "Professional stuntman. Do not attempt" disclaimers.

—Posted by Todd Wasserman



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