Best Buy wants your scariest, most obsolete gadget or appliance

Posted on Fri Oct 9 2009

Finally, there's hope for those living in dark, damp, technology-deprived caves. Best Buy is getting festive this year with a Halloween-themed "Scary Technology" photo contest. Now through Oct. 26, you can submit a photo of your scariest, most outdated piece of technology, with a 140-character caption. The person with most backward-ass gadget or appliance will be crowned the winner on Halloween. (Zelda Rubinstein, the creepy old lady from Poltergeist, tells you all about the contest in the video at left.) The winner gets a new home theater valued at $3,500 and a gift card for $2,500; two runners-up get gift cards for $1,500 and $1,000. A Best Buy rep says the contest should also help "drive awareness to recycling and trade-in programs as a responsible way to get rid of old electronics." Best Buy has recycling centers in every location. And of course, after you recycle your old TV, you'll already be inside Best Buy and might just take a shine to a new one.

—Posted by Sarah Knapp

Best Buy CMO wants you to review his advertising before it airs

Posted on Fri Jan 23 2009

Best Buy's Barry Judge still wants to know what you think of his ads.
  Back in October, as AdFreak reported, the retailer's CMO was posting rough cuts of Best Buy's holiday ads on his blog, and asking for feedback. Now that the holidays are over, he's continuing to post new spots before they air—a highly unusual move all in the name of transparency.  
  "If we can eliminate this barrier between customer and us, they're going to start trusting us more, and what we say they'll believe," Judge tells BrandFreak. "I'm trying to live that value." Judge says he hasn't got a huge amount of traffic, but has drawn early adopters whom he hopes to make brand advocates. And their opinion on the spots?  "I get good feedback," he says. "I don't always like it, but it's real feedback about what they're thinking."
  Judge also uses his blog to sound off about marketing in a tough economy ("Seek out pockets of demand, and invest," he advises) and the recent "voluntary separation" packages the company offered to its 4,000 or so corporate employees. Wrote Judge: "The day was a very, very sad day for me."

—Posted by Todd Wasserman



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