Ben & Jerry's is no longer promoting its ice cream as "all natural," thanks to some meddling by the Center for Science in the Public Interest, who told the company last month that "all-natural" food doesn't contain alkalized cocoa, corn syrup, hydrogenated oil or similar ickies. How they came to this decision is uncertain, as the FDA hasn't made any real effort to define "natural," but Ben & Jerry's agreed to remove the "all-natural" label anyway. I personally don't care what's in Americone Dream as long as the taste doesn't change, and I'm probably better off not knowing (which is also how I feel about most cajun food). I suppose it is weird to claim you have all-natural flavors when there's no real consensus on what those are, but I can't see people caring too much. The suburban eco-hippies who flock to Ben & Jerry's have been projecting their beliefs on the company for too long to stop now. Via Consumerist.