Britain's crack BBC news crew discovers viral advertising

Posted on Fri Feb 20 2009

_45495872_cadburyviral Don't get us wrong. We love the BBC. When tragedy hits, there's no better way to get the news than via Great Britain's state-sponsored newscast. Whatever happens, you can be sure it will be delivered in that stiff-upper-lip style that says everything will be OK. But that's not to say that the Beeb is necessarily cutting edge when it comes to spotting trends. In February 2009, for instance, the BBC has declared that "Viral advertising has taken the internet by storm" and runs through a few examples like the Cadbury "eyebrows" ad and that guy who shoots video of himself dancing in all parts of the world. Thankfully, Matt Golding, director of a viral ad firm called Rubber Republic, asserts that viral advertising really is nothing new. "The word viral is used because whatever you're talking about has been passed from person to person," he explains helpfully. Next up: A BBC story on cell phones. They're everywhere!

—Posted by Todd Wasserman



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