Bazooka Joe defies critics, takes over at Topps Confectionary

Posted on Tue Mar 10 2009

Baz

The new top dog at Topps Confectionary wears an eye patch and is known for doling out some of the worst jokes known to mankind. His name is Bazooka Joe. The character, who debuted in 1953, will be front and center now that Topps Confectionary is changing its name to Bazooka Candy Brands. Michael Eisner, who acquired Topps in 2007, made the announcement late last week. Topps owns the Ring Pop, Push Pop and much-maligned Baby Bottle Pop brands. The company plans to bring Bazooka Joe to life "in a variety of mediums and promotional activities." Considering some of his classic jokes include "The early bird gets the worm. Some reward!" and "Your homework is like a juicy steak: rarely done!," hopefully those activities will not include a stand-up comedy routine.

—Posted by Kenneth Hein


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