Baskin-Robbins gets animated for summer advertising campaign

Posted on Tue Jun 8 2010

Baskin-Robbins is putting cartoons to work in its new summer ad campaign. A new character, Humphrey Hound, will be introduced this month to promote the ice-cream brand's June flavor, Baseball Nut. No, that's really what they called it. They're rolling out four more characters, presumably with alliterative names, at intervals throughout the rest of the year. They're also moving into supermarkets in the U.K., specifically the Morrisons chain, which marks B-R's first major offensive against entrenched supermarket standards like Häagen-Dazs. It's a little early for serious predictions of how well the new cartoon mascots will perform, but B-R sure picked a good summer to work on their brand visibility. Baltimore feels like the surface of Venus these days, and I don't think the rest of the East Coast has been much cooler. As long as Humphrey and pals aren't too corny, they should do all right. Baskin needs to get some more movie placement, though. They can't coast on Shrek 2 forever.

—Posted by David Kiefaber

Is this Baskin-Robbins Oreo shake the worst food in the world?

Posted on Wed Jan 28 2009


In a recent interview, Keith Olbermann explained that he got his idea for the "Worst Person in the World" segment on his MSNBC show from an old comic's musing that somebody has to be the worst something in the world—thus, there's a worst doctor in the world, and someone has an appointment with him or her tomorrow. But what is the worst food in the world?
  The Center for Science in the Public Interest suggests that Chili's Chocolate Chip Paradise Pie is the worst, with its death-inducing 1,590 calories, 37 grams of saturated fat and 910 milligrams of sodium. But the magazine Men's Health seems to have a better one: the Baskin-Robbins large Chocolate Oreo Shake, which boasts 2,600 calories, 59 grams of saturated fat and 1,700 milligrams of sodium. In either case, it seems like it's a good idea to steer clear of any dessert item that's fortified with cookies.

—Posted by Todd Wasserman



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