ConAgra Banquet pies are mother's little helper in new campaign

By Elaine Wong on Thu Oct 21 2010


Can a frozen pie really end sibling rivalry (if only for a few minutes)? Can it get a hungry child to do her homework? ConAgra claims so. The maker of Hunt's tomatoes and Reddi-wip has kicked off a new campaign for Banquet that touts the brand's ability to relate to moms' real-life dilemmas. (Talk about pulling one's hair out!) Ads show how Banquet makes life easier via its value proposition (under a buck for one pie) and convenience. Ads will run in publications like Family Circle, Woman's Day and People. And while we're not entirely convinced this is the modern-day miracle meal, anything that makes a mom's day go by easier is surely worth a shot. Second ad after the jump.

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