Light shows on landmarks promote History series about America

Posted on Tue Apr 27 2010


Most anybody can buy outdoor ads to hype an upcoming TV show, but History (formerly known as The History Channel) kicked it up a notch with iconic images from America: The Story of Us projected onto landmark buildings. (Having a banking behemoth sponsor the ambitious series probably wasn't a bad idea.) The promotions—technically, they're light shows from a company called Artlumiere—happened for seven straight days last week and bathed the Beverly Wilshire hotel in Los Angeles, Union Station in Washington, D.C., and Grand Central Terminal in New York in multistory images of the Statue of Liberty, the Old West, the Nina, the Pinta and that other ship. The birth-of-a-nation series, which launched Sunday night, has had considerable on- and off-air weight thrown behind it from History and sponsor Bank of America, which produced its own two-minute "story of us" mini-documentaries. Those will air throughout the 12-part series. Our brother blog, The Live Feed, has reported that the initial broadcast broke History ratings records with 5.7 million viewers, making it the network's most-watched special of all time.

—Posted by T.L. Stanley

BofA may regret putting words in grumpy New Yorkers' mouths

Posted on Mon Jan 26 2009


New Yorkers are fairly cranky to begin with, but if you really want to piss them off, try to relate to them. That might explain why Bank of America is getting flak for a subway campaign that shows putative Manhattanites expressing gratitude for BofA's Transit Rebate offer by whining about unrelated issues.
  "Ten bucks back for every hundred I spend on transit? Nice. Can you do something about all the delivery menus I get under my door?" one New Yorker kvetches. (See the full-size ad here.) Another one would like BofA to help find them "a cheap studio below 23rd Street" The knowing tone certainly didn't win over New York magazine, which cited the ads in a column headlined "Things We Hate," and logically asked whether cheap studios above 23rd are any easier to find.
  The column also singled out ads from the FlatRate moving company that feature a checklist for a "Hipster Move," including "Gentrification" and "Writer's Block." Such pandering caused blogger EV Grieve to conclude, "This must have been a hoot back during the initial pitch."

—Posted by Todd Wasserman

Head over to Bank of America for its boop-oop-a-doop checking

Posted on Tue Jan 6 2009


Brother, can you spare a dime? Just stick it in my garter.
  Given the state of the financial industry these days, it doesn't surprise us that a bank would want an animated ally in its corner—say, a superhero. But a flapper blessed with more heart than brains and Lord knows how anemic of a FICO credit score?
  Yes, Bank of America is using Betty Boop, in lieu of a shiny new toaster, to lure customers to its MyExpression suite of financial products. Through a deal with King Features/Fleischer Studios, BofA is now offering personal checking accounts gussied up in "classic Betty Boop designs" (read: sexy Betty, before her frumpy, knees-covering Hays Code makeover).
  So, what's the poop on Boop? Is there some connection between jazz babies and high-yield checking that we're unaware of? Or is it just that she came of age during the Great Depression (having debuted on Aug. 9, 1930), and so she knows a little about what we're up against?

—Posted by Becky Ebenkamp



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